Zaghop - Blog & Opinions

Our thoughts, opinions, and recommendations.

Why Most CRMs Fail Physician Liaisons (and How We Fixed It)

Maximizing ROI With A Salesforce PDO Partner

Build or Buy? When a Custom Salesforce Integration Beats iPaaS Platforms

Managing the Change Curve: Why Adoption Beats Perfection

Industry Focus: Finance – How FinTech Platforms Can Win with a Salesforce App

Trends in the Salesforce AppExchange: What’s Shaping the Marketplace in 2025

Why Your Company Should List an App on the Salesforce AppExchange

Top Industries that Benefit from a Salesforce AppExchange Application

Every SaaS Platform Needs a Salesforce Integration App

A New Era for Pharma Reps: Salesforce Life Sciences Cloud vs. Veeva iRep

Why Growing Companies Are Moving from HubSpot to Salesforce

The Gotchas of Salesforce Development: Navigating Governor Limits and Platform Constraints

Epic Integration Isn't Just Technical - It's Political

Beyond Field History Tracking: How We Captured Historical Opportunity Data in Salesforce

How AI Helpers Have Revolutionized Developer Tooling for Salesforce Projects

Case Study Spotlight – Success Through Full Platform Configuration

Why Healthcare Tech Companies Should Bring Their Tools into the Salesforce Ecosystem

The #1 Issue Facing Salesforce Users in 2025: User Adoption

Success Stories

How a Provider Directory Transformed Data Management for a Pharma Client

Salesforce Launches Free Agentforce AI Associate Certification

Why Clean, Structured Data is the Backbone of LLM Interfaces and Agentic Workflows

Introducing Liaison Pro: The Salesforce Accelerator for Relationship-Based Sales

Navigating the Veeva and Salesforce Split: Challenges and Solutions for a Smooth Transition

Unlocking the Power of Custom Applications in Veeva iRep

Navigating Salesforce Data Migration: Key Considerations for a Smooth Transition

September 16, 2024

The Advantages of Building a Custom Physician Referral Management System in Salesforce

Unlocking the Power of Data

Why We Built Road Runner Routing - A Fully-Native Routing App for Salesforce

January 17, 2024

Hire vs. Outsource - What’s the Right Approach for Your Salesforce Build?

October 30, 2023

Four Reasons Salesforce AppExchange can Jump-Start Your Growth Strategy

Success Stories

Success Story: Streamlining Dynamic CLM Presentations to Supercharge Sales Teams with Zaghop’s Veeva Applications

Provider Liaison Management: Navigating the Wild Web of Healthcare Connections

February 27, 2023

Get More From Veeva Presentations With Dynamic Data

Stop Using Checkboxes for Everything

January 14, 2022

Launching your product on Salesforce Appexchange? Here’s what you need to know.

January 10, 2022

Building an App on Salesforce? Here's What you Need to Know

February 10, 2020

Understanding Cloud Marketplaces (And 5 of the Largest You Should Know About)