A
bout U
s
Who We Are
Accelerators
Liaison Pro
Patient Connect
RoadRunner Route Planner
Custom Solutions
For Salesforce
For Veeva
Blog & Opinions
Our Thoughts
Contact Us
Our thoughts, opinions, and recommendations.
Why “Built-For-Salesforce” Is No Longer Optional for Ambitious SaaS Companies
July 15, 2025
Navigating Salesforce AppExchange Security Review: What SaaS Teams Need to Know
How Salesforce Life Sciences Cloud + AI Is Transforming HCP Engagement
July 8, 2025
Why Even a Simple Salesforce Integration Can Benefit Your SaaS Company
Why Most CRMs Fail Physician Liaisons (and How We Fixed It)
July 2, 2025
Maximizing ROI With A Salesforce PDO Partner
Build or Buy? When a Custom Salesforce Integration Beats iPaaS Platforms
June 23, 2025
Managing the Change Curve: Why Adoption Beats Perfection
Industry Focus: Finance – How FinTech Platforms Can Win with a Salesforce App
Trends in the Salesforce AppExchange: What’s Shaping the Marketplace in 2025
Why Your Company Should List an App on the Salesforce AppExchange
Top Industries that Benefit from a Salesforce AppExchange Application
Every SaaS Platform Needs a Salesforce Integration App
A New Era for Pharma Reps: Salesforce Life Sciences Cloud vs. Veeva iRep
Why Growing Companies Are Moving from HubSpot to Salesforce
The Gotchas of Salesforce Development: Navigating Governor Limits and Platform Constraints
Epic Integration Isn't Just Technical - It's Political
Beyond Field History Tracking: How We Captured Historical Opportunity Data in Salesforce
How AI Helpers Have Revolutionized Developer Tooling for Salesforce Projects
Case Study Spotlight – Success Through Full Platform Configuration
Why Healthcare Tech Companies Should Bring Their Tools into the Salesforce Ecosystem
The #1 Issue Facing Salesforce Users in 2025: User Adoption
Success Stories
How a Provider Directory Transformed Data Management for a Pharma Client
Salesforce Launches Free Agentforce AI Associate Certification
Opinions
Why Clean, Structured Data is the Backbone of LLM Interfaces and Agentic Workflows
Introducing Liaison Pro: The Salesforce Accelerator for Relationship-Based Sales
Navigating the Veeva and Salesforce Split: Challenges and Solutions for a Smooth Transition
Unlocking the Power of Custom Applications in Veeva iRep
Navigating Salesforce Data Migration: Key Considerations for a Smooth Transition
September 16, 2024
The Advantages of Building a Custom Physician Referral Management System in Salesforce
Opinions
June 11, 2024
Unlocking the Power of Data
Opinions
April 1, 2024
Why We Built Road Runner Routing - A Fully-Native Routing App for Salesforce
Opinions
January 17, 2024
Hire vs. Outsource - What’s the Right Approach for Your Salesforce Build?
Opinions
October 30, 2023
Four Reasons Salesforce AppExchange can Jump-Start Your Growth Strategy
Success Stories
July 28, 2023
Success Story: Streamlining Dynamic CLM Presentations to Supercharge Sales Teams with Zaghop’s Veeva Applications
Guides
May 24, 2023
Provider Liaison Management: Navigating the Wild Web of Healthcare Connections
Guides
February 27, 2023
Get More From Veeva Presentations With Dynamic Data
Opinions
Stop Using Checkboxes for Everything
Opinions
January 14, 2022
Launching your product on Salesforce Appexchange? Here’s what you need to know.
Opinions
January 10, 2022
Building an App on Salesforce? Here's What you Need to Know
Guides
February 10, 2020
Understanding Cloud Marketplaces (And 5 of the Largest You Should Know About)
