In every gold rush, there are two winners: those who find gold - and those who sell the shovels. In healthcare, Salesforce is quickly becoming the platform where providers, payers, life sciences companies, and care teams converge to manage relationships, coordinate care, and drive growth.
If your company offers a product that verifies provider credentials, manages outreach teams, handles regulatory compliance, or provides healthcare insights - you are the shovel. And right now, Salesforce users are digging.
Here’s why you should bring your platform into Salesforce:
1. Your Customers Are Already There
Over 65% of top healthcare and life sciences companies use Salesforce in some capacity - CRM, marketing, service, or HLS Cloud. Embedding your tool directly into Salesforce increases adoption and puts your insights where workflows actually happen.
2. You Reduce Friction
A standalone dashboard or API is useful—but a native Salesforce integration eliminates swivel-chair workflows. Now, a liaison can view your provider data right inside their Salesforce route planner. A credentialing team can automate sync with your system instead of emailing spreadsheets.
3. You Become Part of Their Core Workflow
When your platform is part of the Salesforce record - whether through AppExchange or a managed package - you don’t just sell software. You become operational glue. Your renewal rate rises, stickiness improves, and your data becomes mission-critical.
4. You Unlock a New Sales Channel
Being on the AppExchange allows your company to tap into Salesforce consultants, partners, and solution architects who influence platform decisions. You can also pursue Salesforce co-sell opportunities that accelerate growth.
At Zaghop, we specialize in helping healthcare tech companies build AppExchange-ready apps and integrations that make their platforms indispensable inside Salesforce.
Want to become the shovel in the next healthcare gold rush? Let’s talk.
